Sales Script Library

Ready-to-use scripts for every touchpoint — customizable with AI for each prospect

5 Script Types

Discovery Call Script

A complete framework for your first call with a prospect. Total time: ~15 minutes.

Pre-Call Checklist

Before the call, review: - Company website and recent news - LinkedIn profile of the decision maker - Signal that triggered the outreach - Their current tech stack and pain points - Industry benchmarks for their niche - Any previous interactions or touchpoints

Opening

15 sec

"Hey [FIRST_NAME], thanks for jumping on a call — I know your time is valuable so I'll keep this tight. I'm [YOUR_NAME] from [YOUR_AGENCY]. The reason I reached out is because I noticed [SPECIFIC_SIGNAL — e.g., 'you've been hiring for customer support roles' / 'your Google reviews mention long wait times' / 'you just opened a second location']. Before I talk about what we do, I'd love to learn more about how you're currently handling [RELEVANT_PROCESS — e.g., 'inbound calls' / 'lead follow-up' / 'appointment scheduling']. Does that sound fair?"

Rapport Building

30 sec

"I've been looking at [COMPANY_NAME] and I'm really impressed by [GENUINE_COMPLIMENT — e.g., 'your 4.8 star rating on Google' / 'how fast you've grown in the last year' / 'the quality of your service offerings']. How long have you been running the business? What's been the biggest driver of growth for you this year?" [Listen actively. Find common ground. Reference something specific from your research.]

Pain Discovery Questions

5 min

Ask these 5 questions (adapt based on conversation flow): 1. "Walk me through what happens when a new lead comes in — from first contact to booked appointment. What does that process look like today?" 2. "What happens to calls or inquiries that come in after hours or on weekends? Do you have a sense of how many you might be missing?" 3. "If you could wave a magic wand and fix one thing about your current lead handling process, what would it be?" 4. "Have you tried any tools or solutions to address this before? What worked and what didn't?" 5. "When you think about growing your business over the next 6-12 months, what's the biggest bottleneck you see?"

Solution Preview

60 sec

"Based on what you've shared, here's what I think could really move the needle for [COMPANY_NAME]: We'd set up an AI-powered system that [SPECIFIC_SOLUTION MATCHED TO THEIR PAIN]: - [BENEFIT_1 tied to their specific pain point] - [BENEFIT_2 tied to their growth goal] - [BENEFIT_3 with specific metric from similar clients] For context, we recently did this for [SIMILAR_CLIENT] in the [THEIR_NICHE] space, and within the first 30 days they saw [SPECIFIC_RESULT — e.g., '34 additional appointments booked' / '28% increase in lead conversion' / '$12,000 in recovered revenue']. The best part? Setup takes about 10 minutes of your time, and you'd be live within 48 hours."

Next Steps & Close

30 sec

"Here's what I'd suggest as a next step: I'll put together a quick custom proposal showing exactly how this would work for [COMPANY_NAME], including the ROI projections based on your current volume of [THEIR_NUMBER] [calls/leads/appointments] per month. Can I send that over by [TOMORROW/SPECIFIC_DAY]? And then we can hop on a quick 15-minute call to walk through it together. What day works best for you — [OPTION_A] or [OPTION_B]?" [Always offer two specific time options, not an open-ended ask.]